Introduction “Immersive-narrative” entertainment has evolved into a core development strategy for theme parks and location-based entertainment venues. It fuses spatial design, ride engineering, media integration, and behavioral psychology to generate environments where guests do not simply observe…

Modern amusement parks have transcended the role of pure entertainment venues. They have evolved into multifaceted commercial ecosystems where experiences, consumption, and branding intersect. The integration of retail and dining within amusement parks is no longer an auxiliary function—it is a…